Mainstream
WEDNESDAY, 3 JULY 2019
09:00 – 09:30
Classic 1027 String Quartet: The Classic 1027 String Quartet kicks off the #RDA19 action with a short African musical interlude as Radio Days celebrates ten years of learning, sharing and engagement.
RDA19 Welcome: Join Ms. Nadia Bulbulia (Executive Director of the National Association of Broadcasters) at the opening of the 10th edition of Radio Days Africa.
09:30 – 10:30
Opening Panel: The Power of Ten: Radio Days Africa celebrates ten years of learning, sharing and engagement about radio on the African continent. Join Prof. Franz Krüger (Director Wits Radio Academy and Head of Journalism), Zandile Tembe, (Ukhozi FM Programme Manager), Nadia Bulbulia, (Executive Director of the NAB), Vernon Matzopoulos (Tiso Blackstar Head of Radio) and Thando Makhunga, (947 Station Manager) as they debate radio’s continuing “power of ten”, despite – or perhaps through – a wave of new opportunities for audio distribution. (Track 1)10
10:30 – 11:10: Break
11:15 – 11:55
openuptheindustry: Radio and audio platforms always need to inspire, train and employ the next generation of radio professionals. Join Greg Maloka (Kaya FM CEO) as he chats to two young media professionals and a media trainer about the challenges of breaking into the industry and the need for mentorship. Panellists include Ona Peteke (Voice of Wits), Matthew Malcom (YFM) and Mike Lunika (TMC Academy). (Track 1)10
Content Convergence – The Nigerian Perspective: The ability to attract eyes and ears in a changing consumption landscape remains key to media brands. Jonathan Lyamgohn (Sound City TV & Radio CEO) explains how they operate a network of eleven radio stations and three TV stations across two of Nigeria’s biggest cities, and what they do to ensure they captivate a large, yet restless media market. (Track 2)10
Tuned into Gender: Portia Kobue (Kaya FM News Editor) shares the Kaya FM story on how they have become more in-tune with news reporting that furthers gender equality. By correctly framing stories, newsrooms are able to promote gender equality and break the stereotypes and myths created by sexism and patriarchy. This change in approach also promotes diversity and social cohesion. (Track 3)10
12:00 – 12:40
Audio Africa : Join the award-winning Linda Manganye (Power FM Production Manager), Herman Tefo (Sound Production Manager – Primedia Broadcasting) and Siyanda Fikelepi (Umhlobo Wenene FM Programme Manager) as they talk through the process of imaging a radio station using local nuances, powerful local voices, talented script writers and a uniquely African perspective. (Track 1)10
Top Ten Promotions from Across the Globe (Part II): Multi-platform promotions with a strong on-air element are essential tools for radio stations to remain relevant in an entertainment economy. Back by popular demand, Niall Power (Beat 102 – 103 Presenter and Producer) shares ten well-planned and executed promotions that created energy, excitement and great on-air talkability. (Track 2)10
Rebuilding a Classic: Lyndon Johnstone (Classic FM CEO) explains the process of re-branding, re-thinking and re-launching Classic 1027. The last twelve months have seen significant investment in this Gauteng based station and Johnstone gives insight into the process and projected outcomes. (Track 3)10
12:40 – 13:40: Lunch
13:45 – 14:25
Power of Sound: It’s 2019 and everyone is talking about audio and some of the biggest brands in the world are taking audio branding seriously for the first time. Join Paul Holmes (ReelWorld) as he explores The Power of Sound and looks at ways to supercharge your station sound. (Track 1)10
Multimedia, Multiskilled: The ability for talent to identify opportunities, work across platforms and media, and harness the power of their own brands is a unique skill. Claire Mawisa (Presenter, Producer and Voice Artist) shares her journey in the media space and gives tips to ensure relevance in a changing media landscape. (Track 2)10
Will the Revenue Stream In? Francois Retief (IONO.FM COO), explains different technology options ranging from low impact pre-roll ads all the way to extensive in-stream ad replacement, with price breakpoints and cost/benefit analysis. He also unveils a brand-new mid-range that eliminates the typical complexity and costs of generating revenue from online streaming. (Track 3)10
14:30 – 15:10
Digital Air-Checking Tools: Join Gavin Meiring (GM Radio Solutions), Grant Nash (947 Programme Manager), Penny Ndlovu (Head of Programming Classic FM) and Zandile Tembe (Ukhozi FM Programme Manager) for a live air check. They will show you how to integrate multi-platform touch points and highlight key points to connect with audiences. (Track 1)10
Innovation in Radio News – The Challenge of Young Audiences: In this fast-moving session, Akwasi Sarpong and Phillippa Guillou from the BBC Minute describe how the BBC has changed to reflect young people’s lives, interests and conversations. They will share examples from Africa and the rest of the globe looking at traditional radio and new digital platforms. (Track 2)10
Sharing the Good News Across the Mother City: Smile 90.4 FM has been Sharing the Good News Across the Mother City for several years. It was a programming decision taken to cut through the clutter and create a unique positioning statement in a competitive broadcasting market. Naveen Singh (Smile 90.4 FM Programme Manager) shares content pieces as well as the impact the decision has made on the Smile brand. (Track 3)10
15:10 – 15:30: Break
15:35 – 16:15
Convergence 101: In a commercial environment it is essential to harness all available resources to reach audiences with great content. Nick Efstathiou (Central Media Group CEO) explains how the group went from being a regional radio station to be a fully converged media company, owning several platforms, generating content and being a champion of their region. (Track 1)10
Ten Tech Tips Today: Radio is synonymous with boxes and racks filled with equipment. The ever-changing tech space has revolutionised radio control rooms and has literally put radio in the hands of the people.
Frank Schulze shares his ten tech tips for those working in the radio space. (Track 2)10
Sweet Voices, Tough Tales: Join Liz Gunner (Research Professor at the University of Johannesburg) as she discusses Ukhozi FM at 59 years, Zulu radio and the creation of a modern Zulu audience. (Track 3)10
16:20 – 17:00
Why the Drama? Radio dramas have long been part of the success in engaging and entertaining audiences. Candy Dempers (CEO Mediaheads 360) and the Team from Mediaheads 360 share their insights into this art form and take us on a journey in this final session of the day. Be prepared to participate and add your voice to this unique session as we record a live radio drama. (Track 1)10
17:00 – 19:00
Welcome Event: Join fellow delegates, catch up with colleagues and enjoy an opportunity to network after the first day of #RDA19 #thepowerof10. Entertainment is compliments of Jacaranda FM’s Mack Rapapali.