Programme

Date: 5 July 2021

Day: Monday

Time: 10:00

Duration: 60min

Session: The RDA Fringe – The Campus Radio Question

Moderator: Shoeshoe Qhu (Voice of Wits – Station Manager)

Contributors: Precious Pheelwane (SMU FM – Station Manager), Michael Bower (Tuks FM – Programme Manager), Peter Maluleka (Radio Turf – Music Compiler), Charonike Nel (PUK FM – Station Manager)

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The South African radio landscape boasts nineteen campus radio stations based at tertiary learning institutions. Campus based radio has a rich history in the local media landscape being the voice of the youth by the youth, acting as a training ground and ultimately creating tangible employment opportunities for those involved. Despite the value that campus radio sector adds to the listening landscape, commercial clients, and educational institutions (through experiential learning and marketing), the sector receives little formalised assistance and training. In this session the sector gets to discuss their challenges in amplifying their sector.


Date: 5 July 2021

Day: Monday

Time: 14:00

Duration: 90min

Session: The Opening Panel #RDA2021

Moderator: Franz Krüger (Wits University – Head of Journalism)

Contributors: Ian Plaatjies (SABC- COO), Nsinazo Waraka (Radio Kaya, Kenya – CEO), Alan Swan (RTÉ, Ireland – Branded Content and Partnerships)

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#RDA21 Welcome: Join Ms. Nadia Bulbulia (Executive Director of the National Association of Broadcasters) at the opening of the 12th edition of Radio Days Africa.

Opening Panel – Audio Amplified: With the rapidly changing face of media platforms, audio creation and consumption are enjoying renewed attention. From stand-alone audio platforms, podcasts, curated music offerings and bespoke audio content what is radio’s role in the audio revolution and is the medium still a key player in the audio game? What are the trends shaping the business in 2021 and why is radio still so powerful?


Date: 6 July 2021

Day: Tuesday

Time: 10:00

Duration: 60min

Session: Ask the Programme Manager

Moderator: Tim Zunckel (Tuned Media – Training, Creative and Management)

Contributors: Masixole Mdingane (Umhlobo Wenene FM – Programme Manager), Naveen Singh (Smile FM – Programme Manager), Lynda Oriaso (Radio Maisha – Programme Controller)

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The final product that the audience hears through the speaker is the responsibility of the Programme Manager. From content, imaging, music, integration, and on-air staff the Programme Manager controls the lions share in a radio station’s engine room.

What are the tips and secrets to being noticed by the PM and building an on-air career? What are the challenges Programmers face in an integrated radio environment?


Date: 6 July 2021

Day: Tuesday

Time: 14:00

Duration: 60min

Session: The SABC Post S189

Moderator: Franz Krüger Franz Krüger (Wits University – Head of Journalism)

Contributors: Nada Wotshela (SABC – Group Executive Radio)

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The South African Broadcasting Corporation underwent a major organisational restructuring in 2020/2021. To streamline their staffing structure and to be more agile and cost-effective they retrenched 621 staffers and redesigned several key areas in their business. Has the restructuring placed the SABC in a better position to be an effective and unbiased public broadcaster?


Date: 7 July 2021

Day: Wednesday

Time: 10:00

Duration: 60min

Session: The Future is Female

Moderator: Claire Mawisa (Journalist)

Contributors: Joanne Joseph (Media Personality), Motshidisi Mohono (SuperSport – Presenter), Nongcebo McKenzie (Ukhozi FM – Presenter), Rorisang Setlogelo (Roth Media – CEO)

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The media world is a continually changing space with increased competition between brands for microphone and screen time. Talent needs to remain relevant, informed, and relatable while delivering a high-quality product under increased pressure. It is under these circumstances that women broadcasters and media professionals have flourished in recent years and why it could be said #thefutureisfemale


Date: 7 July 2021

Day: Wednesday

Time: 14:00

Duration: 60min

Session: QBE vs The Classroom

Moderator: Neil Johnson (Media Trainer and Consultant)

Contributors: Grant Nash ((Primedia Broadcasting – Head of Creative Solutions and Boston Media House – Radio Knowledge Manager), Alan Finlay (Wits University – Lecturer in Journalism & Media Studies), Mzoxolo Jojwana (702 – Programming Manager)

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Budget cuts have seen many senior staffers make way for what has become known as the “Juniorisation” of broadcast organisations. Many senior staff are qualified by experience whilst younger practitioners are being trained in Media Schools and Journalism Departments. Is the modern-day classroom adequately preparing students with the necessary skills for the rigours of working in broadcasting?


Date: 8 July 2021

Day: Thursday

Time: 10:00

Duration: 60min

Session: Podcasting 101 (Master Class)

Contributor: Jon Savage (InBroadcasting – Director)

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How does one get a podcast from an idea to online? What makes a great podcast concept and how do you create it? Are there tricks to marketing and monetising your podcast? With the continual increase in online audio consumption, there has never been a better time to consider your own podcast.


Date: 8 July 2021

Day: Thursday

Time: 14:00

Duration: 60min

Session: Update Africa

Moderator: Jonathan Lyamgohn (Sound City TV & Radio, Nigeria)

Contributors: Eshetu Belay Welle (Ahadu Radio, Ethiopia – CEO), Jacob Ntshangase (Wits Radio Academy – Head), Meck Phiri (BBC Media Action Zambia – Coordinating Mentor: Capacity Development)

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Radio remains a key communication platform across the African continent and Wits Journalism is launching a mapping study on community radio in Africa to get a better understanding of the radio landscape. What are radio’s current challenges and opportunities in different African territories and how is it adapting to remain relevant?


Date: 9 July 2021

Day: Friday

Time: 10:00

Duration: 90min

Session: The Friday Fire Side (With A Twist)

Moderator: David O’Sullivan (Presenter and Journalist)

Contributor: Sakina Kamwendo (SABC News, Radio and TV – Broadcaster)

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What builds a successful career and how does one do it? Every broadcaster has had moments that have created radio magic, moved the audience, and influenced society. Coupled with this have been lowlights and near disaster instances. Join this fireside chat as we gain more insight into media careers that have stood the test of time and thousands of hours on-air.


Date: 9 July 2021

Day: Friday

Time: 14:00

Duration: 60min

Session: What the Mac!

Moderator: Neil Johnson (Media Trainer and Consultant)

Contributors: MacGyver Mukwevho and Sol Phenduka (Podcast and Chill)

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Listeners, users, and consumers are valuable currency in the on-line audio world. How does one go about creating a podcast that attracts audiences and keeps them engaged? Launched in 2018, Podcast and Chill, has more than 200 000 subscribers and is renowned for engaging and honest content. We speak to the team behind the Mac G magic!


Date: 12 July 2021

Day: Monday

Time: 10:00

Duration: 60min

Session: Music Scheduling in The Streaming Era

Moderator: Neil Johnson (Media Trainer and Consultant)

Contributors: Kenzy Mohapi (Jacaranda FM – Music Compiler), Sot Moldovanos (Deezer), Zanda Mthembu (Ukhozi FM – Music Compiler), Manqoba Khubeka (SAMRO – General Manager Licensing)

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Radio and music have always been synonymous with each other. It was a great love affair and a budding romance, but is it over? Digital music consumption seems to be the new flavour and platform of choice. Does radio still have a role to play and does music still want to slow dance with radio?


Date: 12 July 2021

Day: Monday

Time: 14:00

Duration: 60min

Session: 60 Ideas In 60 Minutes

Moderator: Claire Mawisa (Journalist)

Contributors: Zane Derbyshire (East Coast Radio – Programme Manager), Gary Stroebel (Future Media Namibia – CEO), Paulo Dias (Ultimate Media – Head of Creative), Ravi Naidoo (Primedia – Chief Creative Officer)

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Often the barrier to entry is having a unique idea. In this session, we want to expand your pool of thoughts and ideas. No idea is too big, too small, too simple, or too complicated. Join our panel of experts as they share 60 ideas that you can use at your station in 60 minutes.


Date: 13 July 2021

Day: Tuesday

Time: 10:00

Duration: 60min

Session: Radio in a Crisis Situation

Moderator: Nelly Kalu (Media Trainer & Fact Checker, Nigeria)

Contributors: David Smith (Radio Andarasone Internationale), Bob Rugurika, (Radio Publique Africaine, Burundi), Aloys Niyoyita (Head of Programmes, Radio Ndarason Internationale)

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Radio is a powerful tool as it is a trusted media source with audiences. It responds almost immediately in times of crisis and is often on the firing line in conflict situations. Join this conversation to hear about radio journalists under fire and how the medium rises to the occasion during crises.


Date: 13 July 2021

Day: Tuesday

Time: 14:00

Duration: 60min

Session: The CEO’s Session          

Moderator: Claire Mawisa (Journalist)

Contributors: Kelly Ramputswa-Tlale (Yarona FM, Botswana – CEO)Kelly Ramputswa-Tlale, Nick Grubb (Kagiso Media Chief Executive: Radio), Geraint Crwys-Williams (Primedia Broadcasting – Chairman and Group Chief Business Officer)

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Engage with this panel of CEOs from radio groups across the continent and gain insight into their successes in their territories. Gain a better understanding of their business models and broadcast strategies as they operate commercial radio licenses for audience and revenue growth.


Date: 14 July 2021

Day: Wednesday

Time: 10:00

Duration: 60min

Session: Creating an Audio Brand Story – PT 1: Story Telling Master Class

Contributor: Lynn Joffe (Creatrix – CEO)

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Brands connect with consumers by tapping into commonalities, situations, values, and emotions. The ability to do this with stories written for the ear creates a connection with an audience that is unrivalled. In this Master Class, you will learn to get to the heart of your brand story and build the first steps in the audio narrative journey.


Date: 14 July 2021

Day: Wednesday

Time: 14:00

Duration: 60min

Session: Creating a Brand Story Using Audio – PT 2: Show & Tell

Contributor: Lynn Joffe (Creatrix – CEO)

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Armed with the knowledge to be an audio brand ambassador, this Master Class engages with real-life examples from the first session as participants share examples that they have created based on the learning in the first session.


Date: 14 July 2021

Day: Wednesday

Time: 15:00

Duration: 60min

Session: Beyond Fake News

Moderator: Nelly Kalu (Media Trainer & Fact Checker, Nigeria)

Contributor: Marianna Spring (BBC – United Kingdom), Peter Mwai (BBC – Kenya)

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The Covid 19 pandemic has seen fake news spread faster than the virus in some instances and the rise of disinformation is fuelled in an over enthusiastic on-line world.  In this session we look at the trends, practices, and solutions to ensuring credible news reaches audiences in trying times.


Date: 14 July 2021

Day: Wednesday

Time: 18:00

Duration: 60min

Session: The RDA Fringe: Podmeet

Moderator: Elna Schütz (Freelance Journalist and Podmeet Founder)

Contributor: Simmi Areff (Podcast Host – Lesser Known Somebodies), Deen Schroeder

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A fringe session dedicated to networking and connecting amongst the podcasting community. In this session we also speak to podcaster Simmi Areff who produces and presents, Lesser Known Somebodies.


Date: 15 July 2021

Day: Thursday

Time: 10:00

Duration: 60min

Session: Washa Redio (Swahili Exclusive Session)

Moderator: Jeridah Andayi (Radio Citizen – Station Manager)

Contributors: Ali Mwalimu (Radio Rahma – Deputy Chief News Editor), Frank Odomari (Unyanja FM Tanzania – Audio Platform Manager), Akhol Amazima (Ugandan Broadcast Corporation – Swahili News Editor), Toepista Nabusoba (KBC – Programme Controller)

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It is estimated that there are more than fifty million Swahili speakers in Africa. With radio being a mass-market medium, the role of radio amongst Swahili speakers is massive. In this session practitioners from Kenya, Tanzania and Uganda share thoughts, ideas, and innovations from their Swahili language radio stations.

Please note that this session will be conducted in Swahili.


Date: 15 July 2021

Day: Thursday

Time: 14:00

Duration: 60min

Session: So, You Have a Voice for Radio (Master Class)

Contributor: Chilu Lemba (Voice Over Artist, Zambia)

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With the growing use and exposure of audio on several platforms including radio, podcasts, audiobooks, television, learning platforms and a host more, the need for professional voices is growing daily. What are the skills required to become a voice artist or actor? In this Master Class, you will learn the top ten tips for becoming a voice-over artist.


Date: 16 July 2021

Day: Friday

Time: 10:00

Duration: 60min

Session: The Closing Panel 

Moderator: James Cridland (Podnews, Australia)

Contributors: Justin Keats (MediaHeads360 – Sales Director), Muhammad Cajee (Primedia – Chief Digital Officer), Simaloi Dajom (Media Strategist, Talent Trainer. Kenya Top 40 Under 40)

Registration Link

Where does radio stand with artificial intelligence, automated voiceovers, programmatic sales and bookings, the booming audio-on-demand era, and smart devices? This final session will feature expert opinion from a variety of spheres that contribute to the daily success of radio and the future-proofing of the business. Join this session to turn up the volume and amplify the audio.