100 days in office.
SABC’s Chief operating officer Chris Maroleng has been in office for just over one hundred days faced with many challenges and triumphs in operational areas and finances.
Maroleng in conversation with professor Frans Kruger shared his experience at the public broadcaster.
The COO said he entered the position with open eyes as the damage at the state broadcaster was significant.
Marloneg is Hlaudi Motseoeng’s predecessor.
He admitted that he found the culture at the SABC toxic and that one of the biggest challenges was to gain back the trust and belief of the public and employees, but Maroleng says he still remains excited and hopeful.
As part of his strategy, the SABC COO said he has been embarking on four aspects to meet his mandate
One, to understand the operating model by knowing the structures, system and service of the state owned company.
Two, is to address the culture at the SABC in terms of the work ethic of the employees and management.
Three, good governance, Marloneg says bad governance was apart of the SABC over a decade and four financial sustability.
“The SABC is insolvent” he says, he added that the organisation must be profitable.
The vision for the organisation will be driven by a policy called SPARKLE.
S-Seamless Customer Experience
P-Peak Commercial performance
A-Amazing audience through Insipring content
R-Revive hearts and mind grow
L-Leading through enabling technology
E-Exciting through effiency and excellence.
Maroleng also shared plans of the public broadcaster to launch an app that will allow digital streaming for greater engagement with audiences and adding additional content.
By Bulali Dyakopu and Thabo Tshabalala.
(Edited by Simbarashe Honde)